Mabrian sells 70% of its share capital to The Data Appeal to lead tourism intelligence

Cuatrecasas has advised Mabrian Technologies and its partners on the sale of 70% of its shares to The Data Appeal, owned by Grupo Almawave, with the aim of leading the tourism market worldwide by means of artificial intelligence.

Mabrian Technologies, with headquarters in Menorca and Barcelona, is focused on developing advanced solutions in the field of Travel and Destination Intelligence through innovative algorithms that use large volumes of data to stay ahead of the market and identify trends and consumer behavior and spending. Over 50 clients worldwide trust Mabrian because of its regional specialization and effectiveness.

Being part of a technology group such as Almawave enables both companies to connect synergies to cover over 200 countries in the world, through 160 data sources and a team of analysts specialized in tourism and destination management, and offer the market an unprecedented, differential added value.

 

Cuatrecasas lawyers Alejandro Payá and Xavier Morera of the Corporate and M&A area were in charge of leading this transaction, together with María Gili.

“After a complex negotiation, we have reached a satisfactory result for all the parties to the transaction,” remarks Alejandro Payá. Xavier Morera adds that “it has been a pleasure assisting Mabrian and its partners in this highly sophisticated transaction, in an increasingly demanding and shifting sector, in legal terms.”