Samy Road sells controlling interest in its share capital to British fund manager Bridgepoint

Cuatrecasas has advised Samy Road, its founders and its institutional shareholders (Aurica, Sabadell Venture Capital and Inveready) on an agreement to sell the controlling interest of its share capital to Bridgepoint, a British private equity fund manager that already had a 12% stake in Samy. Now, after increasing its stake to 85%, Bridgepoint takes over the reins of this Spanish company specializing in digital marketing and communications.

Founded in 2012, Samy Road provides social-first marketing services in 15 countries, including Latin America, combining its own software with innovative data analysis tools to boost influencer marketing and social media management. In an environment where digital marketing—particularly in networking—increases exponentially, Samy Road helps brands to connect effectively with their target.

Gerard Correig, Cuatrecasas partner and lead counsel for this transaction, said, “The transaction involved the entry of an international private equity fund into Samy Road and reflects the sophisticated investment world’s interest in these new advertising techniques.”

This was a complex and multijurisdictional transaction, with a milestone-based call-option structure, in which Aurica, Inveready and Sabadell VC sold their stakes in Samy, while the founders and management team remain as shareholders, together with Bridgepoint.

The Cuatrecasas advisory team was made up of lawyers Gerard Correig, Alicia de Carlos, Javier Alós and Mario Mas.