Lookiero takes leading position in European personal shopping market after merger with Outfittery

Cuatrecasas has advised Lookiero—a Biscayan startup specializing in personalized online clothing shopping services—on its merger with the German brand Outfittery, an operation that will enable it to lead the European market in the online personal shopping space.

This merger will add considerable value to the structure, especially in terms of logistics and platform management, as the group will be able to strengthen its target audience and its presence in the various countries in which both companies operate.

After the merger, Lookiero Outfittery Group will serve over 3 million customers in 13 European markets through a joint technology platform that will serve both Lookiero’s current market, specialized in women, and Outfittery’s market, for both genders. In addition, they will offer a more personalized experience thanks to the combination of technological capabilities and data.

The Cuatrecasas advisory team was made up of Corporate and M&A lawyers José Ramón Berecibar, Santiago Bayo, Max Thierfelder and Odei del Canto.